Design

A well-designed online experience is critical to the success of any e-business. A quality experience elicits an emotional response in users that keeps them coming back—again and again.

To create an exceptional experience, Edit-X brings together seven elements of experience design that govern the interaction of text, images, sound, structure and movement:

• Brand design expresses the essence and value of a company in both the physical world (through name, color, typeface and style) and the digital world (through metaphor, interaction, activities and vocabulary).

• Cognitive design translates users' needs and behaviors into interface design, using insights gained from rigorous analytical and observational techniques.

• Editorial design makes online written content more compelling—and more likely to be read—by making it work in harmony with the other interactive elements of design.

• Sound design enhances the user experience through the use of ambient sound, voice, music and other audio effects. This aspect of design can subtly affect user behavior—by inducing trust at the point of purchase, for example.

• Structural design examines the logic, or architecture, of information, and interprets that architecture through art and metaphor. The structure of an experience is expressed at three levels: the site map, the application and the screen.

• Technical design applies new technologies to interface design to promote effective and innovative forms of interaction.

• Visual design is the language of form, using color, texture, style and motion to promote a richer user experience.

Edit-X's designers bring strategic thinking to each of these elements, creating an exceptional online experience that brings users back, again and again. In short, experience design creates a powerful sensory experience that translates into customer loyalty, the bottom line for any e-business.